In a candid conversation on The Blockopedia podcast, Spout Finance CMO Onuro Gabriel breaks down why retention beats reach, why real-world assets demand patience over hype, and why most founders are still getting community wrong.
Every Web3 founder claims to understand their community. Few can explain, in plain terms, why that community should trust them in the first place. On the latest episode of The Blockopedia podcast, host Mohammad Ahmad Khan sat down with Onuro Gabriel, Chief Marketing Officer at Spout Finance, to unpack exactly that.
Gabriel’s path into Web3 wasn’t a straight line. He started in forex trading before pivoting into content creation in late 2023, then narrowed his focus to community moderation — a decision he says reshaped how he thinks about marketing entirely. Stints in community leadership at a digital bank and a browser project followed, each teaching him something new about user psychology before he landed at Spout.
The Insight That Changed Everything
Ask Gabriel what single lesson from his community days still shapes his strategy, and the answer is immediate: users are incentive-driven, full stop. He argues that a product’s success or failure comes down almost entirely to positioning, why would anyone actually use this, and what makes it different from the ten other products doing the same thing? Simple, but a question he says most founders skip in their rush to ship.
What Spout Finance Actually Does
For readers unfamiliar with the protocol, Gabriel offered a grounded explanation: Spout lets users borrow liquidity against tokenized real-world assets, stocks, bonds, equities without having to sell them. His example: someone holding $100,000 in Tesla stock but needing emergency cash can deposit that stock as collateral, borrow against roughly 70% of its value, and keep the underlying asset in motion. If Tesla rises, the position rises with it; repayment comes back at the original borrowed amount, not an inflated sum.
The bigger ambition is bridging traditional finance and DeFi for users who’ve never touched crypto. Gabriel cited a telling gap: of the roughly 1.2 billion people globally aware of crypto, only about 700 million actually use it. Spout’s goal is closing that gap through familiarity and education, not speculation.
RWAs Are Not a Get-Rich-Quick Scheme
If there’s one misconception Gabriel wants to correct, it’s treating real-world assets like volatile crypto tokens. They don’t behave the same way, and expect them to miss the point. “Patience” was the word he kept returning to RWAs to reward long-term holders, not traders chasing quick flips. That’s the exact liquidity gap Spout was built to solve: instead of forcing someone to sell a stock they believe in to access cash, the protocol unlocks liquidity while the asset keeps growing.
Trust Is Built in the Boring Moments
With scams and low-effort launches flooding the space daily, Gabriel was direct about what actually builds lasting credibility: consistent messaging, transparency, and not overpromising. Communities remember broken promises far longer than they remember hype, a simple standard, but one routinely ignored across the industry.
Retention Over Reach
Perhaps the most useful takeaway for founders: Gabriel doesn’t chase vanity metrics. He’d rather have a thousand users who keep coming back than a million followers who never convert, framing early adopters as the real foundation of any product, the people who bring the next ten users, who bring the next ten after that.
His warning for founders chasing airdrop-driven spikes: acquisition without an activation and retention strategy is a critical blind spot. Reward-seekers show up for the incentive and vanish the moment it’s gone, unless there’s a deliberate plan to keep them engaged.
The Marketing Mistake Founders Keep Making
Gabriel didn’t mince words here either: too many founders still operate on a “build it and they will come” mentality, expecting organic traction without a marketing budget or consistent presence. His advice is almost anti-glamorous to show up every day, repeatedly, even when it feels unnecessary. He pointed to a now-defunct Solana wallet project as an example: it was the creator’s relentless, daily visibility, not any single viral moment that eventually convinced him to try the product.
What’s Next for Spout
Looking ahead, Gabriel positioned Spout as aiming to become the go-to “super saving app” for crypto and DeFi, with an initial regional focus on high-demand markets like Argentina and Brazil before expanding further. He described active partnership conversations underway and a team he’s confident can execute on the roadmap over the next two to three years.
Watch the full conversation: https://www.youtube.com/watch?v=sDz-sUA8LQU
